A few months ago I went to a marketing panel hosted by Raptr’s very own Dennis Fong titled “Games as Community, not Commodity”. Much to my pleasure, it was probably one of the most interesting panels I’ve ever listened to. Linda Carlson (Sony Online Entertainment) and Jaap Tuinman (Electronic Arts) spoke about the importance of user engagement and the reasons why game developers and publishers need to keep community engagement throughout s game’s lifecycle. Though they spoke mostly about engaging users on Facebook, Twitter, and Forums, I thought that having a blog is just as important, as with all other user engagement tools.
The truth is that nowadays gamers don’t spend 100% of their playtime playing your game. About a quarter of it is spent on your company’s website, Facebook page, forums, and blog. If you are still not sure why your company should be blogging, below are 8 reasons that will help you to make a decision:
- It is free or low cost.
- It saves you money on marketing and public relations by cutting back on advertising efforts and user acquisition.
- It improves search engine results: every time you post a new entry, your chances of being discovered via a search engine increase.
- It builds traffic to your iTunes app page. The success formula is simple: the more traffic you have coming to your app page, the more likely it is that your game will make a sale.
- It allows you to keep your users engaged: they can leave comments; give you valuable feedback and endorsements of your games.
- It provides easy access for anyone seeking information about your company or game. Don’t underestimate the power of user-generated content and social media buzz: these make it as easy as possible to find information about your game.
- It allows you to display your company’s personality. There are more then 10,000 independent game developers out there, and almost every one of them has pretty decent games. A blog is a way to stand out from the crowd and show your passion about what you do, as well as your credibility and professionalism.
- It helps manage your online reputation, and gives your business the voice and authority it needs to succeed.
Recap of “Games as Community, not Commodity” is here.