Nowadays, it is hard to imagine a person who doesn’t know what a press release looks like. What seems to be difficult, is to imagine how a good press release looks. But even if you wrote the world’s best press release, without a good pitch it will not make much difference. Wait, what?
Yep, you heard me right. A well-written press release doesn’t guarantee you coverage; however, once it is read, it increases your chances to get it. To find out ways how to get publicity and not to annoy games journalists at the same time, Gamasutra published an article “How to annoy games journalist with a press release”.