The video game industry as an entertainment medium has undergone rather dramatic changes over the past decade. Nowadays it is easy to get hopelessly lost among...
The Content Calendar for the Indie Developer
A lot has been written about the need for a content calendar (also known as an editorial calendar), and you can certainly find a number of online and print...
The Basics of Writing a Press Release in the Video Game Industry
One of the most difficult tasks a developer or public relations professional will encounter while working on a public relations campaign is to write a press...
Pitch Perfect: The Ultimate Guide to Securing Publicity
How to write a perfect pitch? How to connect with reporters? How to extend the power of publicity? These are the key questions that both PR professionals and...
App Store Optimization: The Basics
With hundreds of mobile games being released daily on the Apple App Store and Google Play, the science of how to get your game discovered is becoming more and...
The Value of a Coverage Report
A coverage report is a spreadsheet you create with any press coverage your game received before or during your release campaign. There are two ways to produce...
The Future of In-App Advertising
This article was first published on indiegamemag.com In-app Advertising and Social Games Ever since the first instance of a commercial in-game advertisement...
A Comprehensive Video Game Marketing Guide For Russian Speakers Is Out.
Though 22 years have passed since the Soviet Union broke up, many Eastern European countries are still behind the West in their development. Recently I went...
Top Schools to Study Video Game Design for 2013
The Princeton Review (www.princetonreview.com) issued its fourth annual report naming the schools with the best programs to study video game design. The...
What Is Needed For Top Positions In The App Stores?
How many downloads are required to ensure a top position on the App Store? How much revenue is generated by applications with top ranks? These are questions...
