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  • Video Game Industry Production-Distribution Chain Explained

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  • The Basics of Writing a Press Release in the Video Game Industry

Video Game Industry Production-Distribution Chain Explained

Video Game Industry Production-Distribution Chain Explained

The video game industry as an entertainment medium has undergone rather dramatic changes over the past decade. Nowadays it is easy to get hopelessly lost among...

On Jun 01, 2015

The Content Calendar for the Indie Developer

The Content Calendar for the Indie Developer

A lot has been written about the need for a content calendar (also known as an editorial calendar), and you can certainly find a number of online and print...

On May 08, 2015

The Basics of Writing a Press Release in the Video Game Industry

The Basics of Writing a Press Release in the Video Game Industry

One of the most difficult tasks a developer or public relations professional will encounter while working on a public relations campaign is to write a press...

On Feb 25, 2015

Pitch Perfect: The Ultimate Guide to Securing Publicity

Pitch Perfect: The Ultimate Guide to Securing Publicity

How to write a perfect pitch? How to connect with reporters? How to extend the power of publicity? These are the key questions that both PR professionals and...

On Jul 17, 2014

App Store Optimization: The Basics

App Store Optimization: The Basics

With hundreds of mobile games being released daily on the Apple App Store and Google Play, the science of how to get your game discovered is becoming more and...

On May 14, 2014

The Value of a Coverage Report

The Value of a Coverage Report

A coverage report is a spreadsheet you create with any press coverage your game received before or during your release campaign. There are two ways to produce...

On Apr 20, 2014

The Future of In-App Advertising

The Future of In-App Advertising

This article was first published on indiegamemag.com In-app Advertising and Social Games Ever since the first instance of a commercial in-game advertisement...

On Feb 12, 2014

A Comprehensive Video Game Marketing Guide For Russian Speakers Is Out.

A Comprehensive Video Game Marketing Guide For Russian Speakers Is Out.

Though 22 years have passed since the Soviet Union broke up, many Eastern European countries are still behind the West in their development. Recently I went...

On Dec 26, 2013

Top Schools to Study Video Game Design for 2013

Top Schools to Study Video Game Design for 2013

The Princeton Review (www.princetonreview.com) issued its fourth annual report naming the schools with the best programs to study video game design. The...

On Dec 10, 2013

What Is Needed For Top Positions In The App Stores?

What Is Needed For Top Positions In The App Stores?

How many downloads are required to ensure a top position on the App Store? How much revenue is generated by applications with top ranks? These are questions...

On Nov 15, 2013
Next Entries →

Featured Posts

  • The Content Calendar for the Indie Developer

    The Content Calendar for the Indie Developer

    On May 08, 2015

  • The Basics of Writing a Press Release in the Video Game Industry

    The Basics of Writing a Press Release in the Video Game Industry

    On February 25, 2015

  • App Store Optimization: The Basics

    App Store Optimization: The Basics

    On May 14, 2014

  • The Value of a Coverage Report

    The Value of a Coverage Report

    On April 20, 2014

  • Blog or not to blog?

    Blog or not to blog?

    On October 26, 2013

  • Game Connection’s “Selected Projects” is now open

    Game Connection’s “Selected Projects” is now open

    On July 18, 2013

  • DIY Marketing and PR for Mobile Games

    DIY Marketing and PR for Mobile Games

    On June 04, 2013

  • PRninja is going to Game Connection 2013!

    PRninja is going to Game Connection 2013!

    On March 25, 2013

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