The video game industry as an entertainment medium has undergone rather dramatic changes over the past decade. Nowadays it is easy to get hopelessly lost among...
A lot has been written about the need for a content calendar (also known as an editorial calendar), and you can certainly find a number of online and print...
One of the most difficult tasks a developer or public relations professional will encounter while working on a public relations campaign is to write a press...
How to write a perfect pitch? How to connect with reporters? How to extend the power of publicity? These are the key questions that both PR professionals and...
With hundreds of mobile games being released daily on the Apple App Store and Google Play, the science of how to get your game discovered is becoming more and...
A coverage report is a spreadsheet you create with any press coverage your game received before or during your release campaign. There are two ways to produce...
This article was first published on indiegamemag.com
In-app Advertising and Social Games
Ever since the first instance of a commercial in-game advertisement...
Though 22 years have passed since the Soviet Union broke up, many Eastern European countries are still behind the West in their development. Recently I went...
The Princeton Review (www.princetonreview.com) issued its fourth annual report naming the schools with the best programs to study video game design.
The...
How many downloads are required to ensure a top position on the App Store? How much revenue is generated by applications with top ranks? These are questions...